Jonas & The Massive Attraction were honoured to be part of War Child Canada’s campaign to protect child, alongside Billy Talent, Sarah Harmer, Kardinal Offishall, Lights, Arkells, These Kids Wear Crowns and Kay.
The artists were asked to reflect and share the ways in which their childhood has shaped the person they are today, to generate conversation about the importance of childhood.
Jonas shared his thought in support of the campaign at Watch Jonas Video.
War Child’s campaign draws attention to the importance of protecting the childhood of millions of children living in war-affected communities. Childhood is a pivotal time in our lives. But it is also fragile, and can be easily corrupted by the effects of war. By providing access to education, opportunity and justice, War Child gives children in war-affected communities the chance to reclaim their childhood and break the cycle of poverty and violence.
“If childhood is taken away and replaced with the brutality of war, the chances of a society becoming trapped in a cycle of violence and poverty are greatly increased. War Child’s intention is to restore the opportunities for emotional, intellectual and social development that a stable childhood brings and thereby breaks that cycle,” said War Child’s COO, Dr. Lorna Read. “Through this campaign, we are aiming to focus public attention on a way forward for children and communities affected by war and start a conversation around the importance of childhood in fostering peace. We believe that childhood is one of the most precious of resources, and we have a responsibility to protect it, rescue it, and restore it.”
War Child is an internationally recognized charity that works with war-affected communities to help children reclaim their childhood through access to education, opportunity and justice. War Child takes an active role in raising public awareness around the impact of war on communities and the shared responsibility to act.
For more information, please see www.warchild.ca.